The AWA White Tower - Amalgamated Wireless Australasia
Very high and white against
the Sydney blue sky, the AWA Building tower was the highest
structure in the City of Sydney until the 1960s. The AWA or
the Amalgamated Wireless Australasia Ltd. Company was very
well known in the 1930s to the 50s as a broadcaster and
manufacturer of electronic equipment such as record players
Built in 1939, the AWA
Building and communications tower became the talk of the
town during its hay day and was considered a progressive and
radical structure at the time. Built to emulate the Eiffel
Tower in Paris, France and the Funkturm Tower in Berlin,
Germany, the AWA Building and tower is a fine example of the
Art Deco style with a twist.
Designed by Robertson, Marks
and McCredie in association with DT Morrow and Gorden, the
building was steel-framed and faced in brick with polished
trachyte at the ground floor. The supports of the tower were
built into the structure of the building.
Some interesting facts about
the AWA Building:
Pegasus, the winged horse
of ancient Greek mythology, was used as a symbol for
Australia’s endeavor to conquer the wireless world. The
symbol was chosen by Sir Ernest Fisk.
A mosaic in the shape of
Pegasus is on the floor of the building’s main entrance.
The interior of the AWA
incorporates mythological themes in its reliefs such as
AWA logo surrounded by symbols of the Zodiac at the
main entrance of the building.
Neon lights were used on
the company logo in the 1960s.